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William (Bill) Morrison is a Professor of Economics in the School of Business and Economics at ·ï»Ë²ÊƱƽ̨ in Waterloo, Ontario. He is Editor for Special Issues at the Journal of Air Transport Management and Chair of the Executive Committe at the European Aviation Conference Institute. Bill’s research expertise includes applied transportation economics, applied game theory, and experimental economics. His research in transportation focuses on air transportation including airline competition, aviation security and airport performance and policy. His behaviour research encompasses risk preferences, insurance markets and environmental decision-making by consumers. He has an honours BA in Economics from The University of Stirling, an MA in Economics from Carleton University and a PhD in Economics from Simon Fraser University.
Accuracy and honesty in insurance claim reporting.
Air traveller willingness to pay for carbon offsets.
Morrison, W. G., & Ruffle, B. J. (2025). Do higher insurance premiums provoke larger reported losses? An experimental study. Journal of Risk and Insurance, 92(1), 203-226.
Morrison, W. G. (2022). The Evolution of Canada’s Airports and Airport Policy: A Review. Canadian Public Policy, 48(3), 343-359.
Morrison, W. G., & Oxoby, R. J. (2022). Asset integration and risk‐taking in the laboratory. Canadian Journal of Economics/Revue canadienne d'économique, 55(3), 1460-1479.
Contact Info:
T: 548.889.4637
Office location: LH3005
Office hours:
Spring 2025:
By appointment only
Languages spoken: English